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CraneMorley Inc. Takes Top International Marketing Effectiveness Award - 2006 Summit MEA

Long Beach, CA (PRWEB) November 11, 2006 -- CraneMorley Inc. is a winner in the 2006 Summit Marketing Effectiveness Awards (MEA) competition for their work with American Honda Motor Co., Inc.

"Connecting the Generations" was a project about changing attitudes and beliefs, which aligns perfectly with the criteria for this award," commented CraneMorley President, Thomas Pratt.

The International Summit MEA is founded on the belief that the goal of marketing communications is to successfully change or influence the target audience's knowledge, attitudes, and beliefs. During the blind judging, event judges analyzed entries to determine if they significantly achieved this goal. Fewer than 13% received winning recognition. This year's panel of judges included: • Jay Stuck, President - Brand Guy Inc. – United States • Kathleen C. McCulloch PhD, Post-doctoral research scientist – University of Florida-Psychology Department – United States • Libby Lucas, Creative Director - Adculture Group, Inc. – Canada • Saurabh Dasgupta, Creative Team Head - Innocean Worldwide – India • Rick Penn-Kraus, Design Director-Hill & Knowlton, Inc. – United States • David Ross, Group Copy Supervisor-Quantum Advertising – United States.

"Winning a Summit MEA is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit MEA recognition," said Jocelyn Luciano, Executive Director for the Summit Awards."

The Summit Awards organization is dedicated to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that do more than what is necessary; that go beyond the expected. Throughout its thirteen-year history, the Summit organization has established itself as one of the premier arbiters of communication excellence. Companies and individuals from more than 50 countries across five continents participate annually in its award programs. Using rigorous evaluative criteria and blind judging processes, its competitions reward those firms truly deserving of special recognition. The organization conducts the Summit Creative Awards and the Summit Marketing Effectiveness Awards.

CraneMorley is a creative design firm dedicated to helping its clients achieve measurable improvement in their business performance through the application of Internet, video and print media. The firm received a total of three Summit Awards this year. Additional information can be found at www.cranemorley.com.

American Honda is a global market leader in the manufacturing and sales of automotives, powersports, power equipment engines and aircraft. More information is available at www.honda.com.

Additional information about the Summit International Awards and its awards competitions is available at www.summitawards.com.
                                                                               
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