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More4kids Inc. - http://www.more4kids.com - Certified To Join TRUSTe Privacy Seal Program

Chattanooga TN and San Francisco (PRWEB) August 6, 2005 - Mor4kids Inc., today announced that its Website ( http://www.more4kids.com ) has been certified to display the TRUSTe Privacy Seal, exemplifying its commitment to consumer privacy and security. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the TRUSTe certification process and agree to comply with ongoing TRUSTe oversight and consumer dispute resolution procedures.

By becoming a TRUSTe licensee, More4kids Inc. gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site, said Fran Maier, Executive Director and President of TRUSTe. We are pleased to have More4kids Inc. as part of our distinguished roster of participants in the TRUSTe Privacy Seal program.

The TRUSTe Privacy Seal is a consumer branded symbol that signifies a Web site has posted a privacy statement and, moreover, that its Web site information gathering and dissemination practices address the elements of notice, choice, access, security and redress outlined in the Federal Trade Commissions Fair Information Practices. Specifically, TRUSTes members agree to:
"    Disclose their information gathering and dissemination practices;
"    Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;
"    Provide consumers with access to their personal information to correct any inaccuracies; and
"    Ensure that reasonable security mechanisms are being used to protect the data that is collected.

We are pleased to join TRUSTe in fostering fair information practices online, said Kevin C. Heath, CEO of More4kids Inc. TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security.

A cornerstone of the TRUSTe Privacy Seal and Certification Program is the ongoing monitoring and Watchdog Consumer Dispute Resolution mechanism. Through automated Watchfire monitoring, TRUSTe regularly monitors its seal program participants to ensure the integrity of the privacy statement. In addition, TRUSTe provides consumers and organizations an effective method to build trust through the Watchdog Dispute Resolution mechanism, an easy-to-use service for consumers to resolve their privacy disputes.

About More4kids Inc.
More4kids, www.more4kids.com, offers its customers a wide selection of personalized gifts for kids.
Founded in 2004, More4Kids Inc., is a leading online retailer of personalized childrens books, music and homemade baby gifts.

About TRUSTe
TRUSTe, the online privacy leader, is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.
Founded in 1997, TRUSTe runs an award-winning global privacy certification and seal program. Its seal programs are considered Safe Harbors for the Children's Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. Today, TRUSTe maintains the largest privacy seal program with more than 1,400 Web sites certified throughout the world including AOL, Microsoft, IBM, Nationwide and The New York Times. TRUSTe's mission extends standards, certification and oversight into email with Bonded Sender and the Email Privacy Seal. For more information on TRUSTe please visit www.truste.org.

Contact:
Kevin Heath
423-490-0900
consumer_services@more4kids.com

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