Drive Search Engine Traffic - Top Google Keywords

Web Site Success: What Works - Strategy or Blind Luck?

How do you build and promote your web site so you can get high rankings and lots of traffic? Is there a proven system that works or is it a crap shoot? Everyone who owns or manages a web site faces the same dilemma.

Make no mistake ? there is no magic bullet. You can?t fool the search engines; paying so-called web pros and consultants is very risky; and printing your web address on your literature won?t generate substantial traffic either.

So what works?

There are a few techniques that definitely will make a positive difference and help you maximize your opportunities for rankings and traffic. Here are 5 steps you can take right now:

1. Register your site so that it will be crawled by the robots

You have to let the search engines know you exist so you can get ranked. You can pay to have it done with each individual engine, use a third party source (one highly recommended service is submit-it.com), or you can do it yourself at no cost. A small number of search engines account for over 90% of the traffic, so don?t chase them all. Here are the ones you need to worry about:

? Open Directory Project ? www.dmoz.org

? Google ? www.google.com

? Yahoo ? www.yahoo.com

? Inktomi ? http://submitit.bcentral.com/msnsubmit.htm

If you want to do it yourself, visit each of the above pages and search for phrases/terms which take you to the submission page ? ?submit a site?, ?add a site?, or similar phrases.

2. Make sure you have a good site when it is crawled

Your rankings in the search engines will be determined by how well your site is constructed. Focus on three key issues:

? Links in your site ? are they all working?

? Page Titles, Keywords and Descriptions ? each page should focus on one or two ?keywords? that are relevant to your prospects. Keywords in the Title and Description of each page should be front-loaded (placed in the first part) and neither should be ?stuffed? with keywords. Focus on one or two different keywords on each page.

? Page Text ? keywords should be in the top one-third of each page, with a 5-7% frequency throughout the whole page (mention your keywords 5-7 times per 100 words of copy)

A valuable free tool to check some of the above can be found at www.web-inspect.com/search-engine-preparation.php 3. Make an effort to get links from other sites

Google and other key engines give high relevancy to sites with many links pointing back to them. Trading links with other high-traffic sites is an excellent strategy. Buying on-line ads and links can also be a good strategy if cost-effective.

4. Don?t forget the human visitors to your site

While rankings in the search engines are determined by the robots, it is your human prospects who will be reading them for content when the search engine finds them. If you want them to click-through to your site when they find you, write Titles and Descriptions that focus on the value you offer them. And when they get to your site, be certain your site is visually attractive with adequate color and graphics, but don?t overdo either. Every page should be easy to navigate and the text should be focused on solving your prospects? problems.

5. Consider the paid search engines

This is commonly referred to as pay-per-click (PPC) advertising because participation requires you to bid on a ?per-click? basis for specific words/phrases you think interest your prospects. The leading PPC search engines are Google Adwords, Overture, and MSN. Because they generate an extremely large amount of traffic, every business owner should explore the viability of using them.

A word of caution. Do not:

? Think that simply building a site will generate traffic

? Try tricks or gimmicks

? Obsess over the task

? Give up; the process does work if you?re patient

There are no guaranteed success formulas for marketing a web site. But common sense and proven techniques go a long way to making it happen.

Larry Baltz runs a company called More Sales ? More Profits. He works with small business owners who want to get more clients and sell more products and services. Larry is a Certified Guerrilla Marketing Coach and small business marketing expert. For his FREE report, ?Knock-Their-Socks-Off? Promotion and Marketing, go to http://www.moresales-moreprofits.com for your copy.

MORE ARTICLES:

The disadvantages of adsense
As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert then the chances are you are not particularly concentrating on its content.

Phoenix Valley Pool Owners Invited to Register for Monthly Specials at New Shasta Pools Service Site
The number one builder of pools in Arizona announces the launch of a new service website that provides online convenience to Phoenix area pool owners. Monthly specials, service calls and details about the Shasta Pools 3-year extended warranty now make pool care simple. The website also provides detailed pool maintenance advice.

Adding A Minimalist Design Touch To Your Bathroom
In this age where interior design is everything and every little detail is as important as the major features in a room people have even started to use such things as hand towels as an interior design statement No longer is the humble hand towel solely used to dry ones hands but is now thought of in a way that can enhance the look of a room

Bigmouthmedia Research Reveals Rise of Google Phishing
Bigmouthmedia warn that online fraudsters are targeting Google AdWords users.

DebtHelp.com Launches Tax Relief Tip Site at LifeTips.com
DebtHelp.com is now the exclusive tax relief sponsor in the LifeTips network.

How to Create Money Making Blogs
There are plenty of money making ventures around these days, especially when it comes to the Internet One method of making good money online is via blogs

WebmasterRadio.FM Show "Affiliate Thing" Features Steven Richter of Media Breakaway on Latest Broadcast
President and General Counsel of Media Breakaway Steven Richter visits "Affiliate Thing" on Wednesday, March 7th to discuss CPA Empire's recent ringtone issues and its effects on the industry.

Five Ways To Maximize Affiliate Profits from Articles
What does it take to become a "BIG EARNER" with your affiliate marketing commissions? How can you start to make larger affiliate commission checks?The answer has set the Internet on fire.Writing articles for your affiliate niche site and posting them to your site, to blogs, and distributing them to article directories and ezine publishers has become a new Internet gold rush.

The Myth of Internet Marketing: aka The Golden Carrot
Why am I so mad I could throw my computer right out of my upstairs window?Well, I'll tell you. But first I want to tell you who I am.

Atlanta Marketing Agency Offers Answers through New Marketing Product Line
Impact Marketing, an Atlanta marketing agency, is now offering a new marketing product line to Atlanta area businesses.

Making Money With Your 1st Or 50th Website Using Google Adsense
If you are just starting online with your first website, you have quite a learning curve in front of you. I know that your learning curve is still long, because I have been making money online for years, and I am still learning new stuff everyday.

Affiliate Marketing Businesses Vs Sole Ownership
Today, many of us desire to leave our jobs and go to work for ourselves. On the other hand, the dissimilarity between persons who wish for it and persons that really do it is stunning. Persons that do make the effort have two options open to them. Make their own sole proprietorship or form and affiliate marketing business. Both can be rather valuable if they are successful.

Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project.

Building Unlimited Traffic to Your Website with Blogs
Tire of getting results? Stop using the old strategies of the past, they are not as good as the new strategies. Learn how to create unlimited traffic and automate the proccess.