Drive Search Engine Traffic - Top Google Keywords

Using Mini Websites - Powerful Way to Direct Marketing

Mini Websites are the most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100's of pages of selling nos. products, which confuse visitor and most of the pages remains unviewed by the visitor. Generally people do the search in search engines on specific topic and like to get the specific results only. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site. If the visitor landed at your site and does not found what he was looking for in first two clicks he will automatically switch to another site which he found more relevant. I always advocate the concept of direct marketing as it provide user more time to do research on specific product.

Even if you are a small business owner or an enterprise, offering your products in internet, mini sites will give you advantage over your competitors. Say for example if a surfer searches for Donuts and found 100,s of sites selling donuts, he has the minimum time to brows all the pages of the site. He will give more value to the sites which offers directly donuts to the sites which first explain about the company and so on. Direct marketing is very much effective and people give value to straight forward honest offers. Now a days people fill there sites with most irrelevant contents as per instructions of any search engine optimizer, which drives visitor away from site as he has so many options to choose.

Capitalization of visitor psychology is an important aspect of direct marketing. Say for example a visitor landed at your site and at home page you display your offers will force him to brows your site to find more information's, after all he needs donuts and searched for that. Take a look at the examples contents of a donut selling site below and decide yourself which one you prefer.

Site one: Welcome to our site, we produce best of products in world. We have pizzas, donuts, burgers and blab blab blab. We are established on kwak kwak kwak with the vision of our founder Mr. XYZ and also greet your visitor with an eye catching animation.

Site two: Looking for donuts? You have come to the right place for donuts. Below are our regular offerings along with the price, Check out todays special what we have only for you. Like a custom donut of your choice click here and like to know more about us click here.

My opinion as well as experience says, visitor will give more weight to site two. Analyze the following reasons and know why:

1. Visitor was searching for "donuts" and likes to know what donut is, and then only he likes to know who are the person and procedures behind manufacturing donuts.

2. The site is offering straight to the visitor along with the prices, enough for him to decide quickly whether this is the thing he is looking for.

3. He is getting all navigations links on first page itself about the products and there varieties, this will induce him to know more. With minimum clicks he is getting more information's.

4. The site is loading fast which is a very pleasant thing for any visitor where as the animations on site 1 take time to download and he don't want to spend much time on that.

5. Site one is offering lot more products which might not be the interest of the visitor. He will simply ignore that.

6. Site 2 is displaying its product prices and discounts immediately and visitor will go immediately if that suites his pocket, if not he can book mark and ask for the price negotiations later. Where as in site he found all good in site one and found the prices after so many clicks, and if it does not suites his pocket he will be staying permanently away from the site.

7. Even search engine will give more preference to site 2 as they have specific information's on Donuts comparing to site which have other products to sell.

In nut shell grabbing attention of a visitor towards your offering is more important than explaining who you are, as its products which build a brand. People like to know first what all your offerings rather than who you are. Any buyer, even if he spends a little always likes to compare product, quality and pricings with other. Using a mini site you allow him to compare fast and he can take his decisions without wasting his time. Remember killer marketing principle says "never allow a buyer to think twice as there may be chance when other competitors grab the deal"

Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of I-wayhost - Web Hosting and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.

(Customized billing solutions)
(Online Marketing Blog)

MORE ARTICLES:

Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.

Google Adsense: Having Multiple Sites For One Account and Buying Google Adsense Secrets
Google Adsense: Having Multiple Sites For One Account and Buying Google Adsense Secrets

8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other.

Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Search Engine Program Guarantees Free Number One Web Search Rankings For All Sites
Kazazz seeks to solve the low search engine rankings problem with new program.

Facts You Should Know About Web Site Design and Search Engine Optimization
1. Web site File Structure / File NamingMost search engines do not recognize beyond two directory levels.

How affiliate marketers can turn regular traffic into Google Adsense friendly traffic
If you've been running AdSense ads on your site for quite a while and you feel that you aren't making as much cash as you could, in 99.99% of cases you're right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.

New Traffic Building Tool For Google Adwords
Google AdWords developers recently began activation of a tool that eliminated many of the barriers to breaking the code for performance improvement. A new tool just leaving the beta testers is promising huge income....and potential controversy.

Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...

Finding Keywords to Build Your Web Site Traffic
What are web site keywords and how do I go about finding keywords that will work for me?You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.Web sites revolve around traffic.

Web Site Owners Learn SEO (Search Engine Optimization) to Improve Search Engine Rankings
Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings.

Watch Your Web Traffic Explode: Market To The Top 6 Search Engines
Search engines are responsible for almost 85% of all information researched online. That means if someone is looking for a product or service you offer, they will begin by typing a keyword or keyword phrase in a search box. Although there are thousands of search engine companies operating online, there are a select few that you can not afford to overlook. This article will give you some background information on the top 6 search engines.

Google Adsense Program Is A Popular Web Advertising Program
Google Adsense program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

Using Google Adsense search feature for affiliate marketing
Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.