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OnCard Marketing Names Steve Pike as Chief Executive Officer

(PRWEB) May 14, 2008 -- OnCard Marketing, a leading provider of cross-channel marketing solutions to large retailers and restaurants, has appointed Steve Pike to the position of Chief Executive Officer. Effective immediately, Mr. Pike will be responsible for all facets of the company's business.

Prior to joining OnCard, Mr. Pike was the EVP of Client Services at Be Free, a prominent provider of performance-based marketing technology and services, which merged with ValueClick (NASDAQ: VCLK) in 2002. At Be Free, Steve developed and delivered affiliate marketing solutions to the world's largest retailers and publishers, driving over $50 million in revenues. Prior to Be Free, he was VP of Professional Services at Internet Commerce Services and Director of Technical Services for Openmarket.

"There's a huge opportunity in the marketplace right now. Recent studies have shown that online advertising drives $6 of in-store revenue for every $1 online. Most companies are looking at the $1, but we're focused on monetizing the $6. Closing the gap between online advertising and in-store spending is the next big evolution in marketing and I couldn't be more excited to join the team and take OnCard to the next level," said Pike.

Jonathan Treiber, co-founder and former CEO of OnCard, will step aside and assume the position of Executive Vice President of Business Development, reporting to Mr. Pike and the Board of Directors. Mr. Treiber will continue to be responsible for all sales & marketing efforts and development of new channel partnerships.

Mr. Treiber was successful at securing capital, growing revenues with marquise advertising clients, recruiting key employees and negotiating several cornerstone partnerships. Mr. Treiber recruited Mr. Pike to establish OnCard as a world-class marketing and technology company.

"Steve possesses incredible execution experience and industry expertise. Given Steve's excellent track record, it was clearly the right decision to step aside and bring Steve on-board to lead OnCard to the next level," said Treiber.

About OnCard Marketing:

Headquartered in New York City, OnCard Marketing is a technology-driven marketing services company that is a provider of solutions to track and increase the impact of online ad spend on in-store purchases. OnCard empowers clients to quantify the ROI of cross-channel media relationships and drive sales across OnCard's pay-for-performance network of distribution channels.

Visit OnCard Marketing online at www.OnCardMarketing.com

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