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Sitebrand Joins Coremetrics Connect? to Optimize Online Marketing Performance

Gatineau, QC (PRWEB) February 25, 2008 -- Sitebrand (http://www.sitebrand.com), a leader in content testing and optimization, today announced that is has integrated with Coremetrics Connect (http://www.coremetrics.com/solutions/integration_connect.php), the industry's first technology platform to meaningfully address the specific business needs and challenges of marketers. Coremetrics Connect, which launches today, brings together leading digital marketing applications, including search, online content optimization, email and behavioral targeting technologies to maximize campaign performance across multiple channels. This closed loop marketing network optimizes site technology through behavioral targeting in order to provide businesses the most comprehensive picture of customer behavior.

Sitebrand's integration via Coremetrics Connect enables marketers to leverage insights gained from analysis of visitor behavior and optimize content and experience in real-time based on those same behavioral traits. Leveraging Coremetrics Intelligent Offer, Sitebrand can enable optimal product placement to capitalize on contextual, cross-sell and up-sell opportunities. Personalized content targeted to underperforming or opportunistic visitor segments generates increased revenue through higher conversion rates, increased average order value and greater customer loyalty.

Coremetrics Connect delivers proven integrations with leading providers of digital marketing solutions. The platform is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

"Coremetrics provides fantastic insight into site visitor behavior,," said Justin Shimoon, president and CEO for Sitebrand. "Through Coremetrics Connect, Sitebrand will enable customers to take that insight and optimize web content to increase conversion, revenue and customer loyalty."

"In order for online marketers to implement campaigns that truly impact the bottom line, they need a way to leverage a single, accurate and complete source of behavioral data across all their digital marketing applications," said John Squire, Chief Strategy Officer at Coremetrics. "The integration offered between Coremetrics' powerful analytics and Sitebrand's personalization technology will provide marketers and merchandisers with a comprehensive picture of customer behavior and the ability to optimize user experience based on behavior through relevant offers and content of interest to make significant improvements to overall site performance."

For more information about Coremetrics Connect, visit: http://www.coremetrics.com/solutions/integration_connect.php (http://www.coremetrics.com/solutions/integration_connect.php)

About Sitebrand:

Sitebrand (http://www.sitebrand.com) is a leader in online customer interaction and conversion solutions allowing e-commerce marketers to automatically and dynamically deliver the most relevant, compelling and persuasive content to every web visitor. Sitebrand's Retail Marketing Suite delivers personalized content based on anonymous web analytics and visitor behavior. As an early advocate of the category since 2000, Sitebrand delivers results in real-time using measurable indicators, such as lift and conversion, relative to control group baselines by better use of key web site real estate. Sitebrand's clients include Roots, Bank of Montreal, Bell, Danskin, Cableorganizer.com, Reeds Jewelers, Kiyonna, M&M Meats, and BedBathStore.com.

About Coremetrics:

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com (http://www.coremetrics.com) or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy (http://www.coremetrics.com/privacy).

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