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SpaFinder Purchases Interest in SpaBoom to Provide New Services, Value for its Spa Marketing Partners

New York, NY (PRWEB) October 2, 2007 -- SpaFinder, the global spa resource, has purchased an interest in SpaBoom, a fast-growing online spa marketing services company that currently provides more than 1,300 day spas with the ability to sell Instant Gift Certificates on their websites. Through this strategic investment, the companies will market their respective offerings to their 4,500+ non-overlapping spa customers as well as the 11,500 additional spas that compose the U.S. spa market.

The agreement involves sharing technology as well as customers. SpaFinder plans to integrate SpaBoom's technology into several of its spa marketing platforms, notably its industry-leading online spa gift certificates program, which currently drives business to more than 4,000 spa marketing partners through sales at SpaFinder.com. It's also anticipated that SpaFinder will roll SpaBoom's spa gift certificates tool into its new SpaBooker spa management system, enabling participating spas to complement the business they receive through the SpaFinder Gift Certificates program with Instant Gift Certificate sales generated on their own sites.

"Our investment in SpaBoom is part of our commitment to help our spa marketing partners succeed in an increasingly competitive marketplace," said SpaFinder, Inc. CEO Pete Ellis. "We're looking forward to providing spas with a new level of marketing value that's going to immediately pay off with more customers and more profits for them."

"Gift certificates, which typically represent between 10 and 25 percent of a spa's total sales, are a critical source of revenues and customers for spas," added Bill Bice, SpaBoom's founder and CEO. "This agreement will enable our shared customers to increase gift certificate sales on two powerful fronts: their own web sites and SpaFinder's vast distribution network. It's really about creating the best of both worlds for our clients and ultimately increasing their reach and revenues in the process."

Ellis and Bice both anticipate a deepening partnership moving forward, leveraging the companies' respective technological, data and marketing strengths and services to develop new solutions and ideas for the global spa industry.

Learn More

To learn more about the SpaFinder/SpaBoom partnership and/or to speak with SpaFinder CEO Pete Ellis about his company's new business ventures, contact Betsy Isroelit at 213.300.0108.

About SpaFinder, Inc.:

The world's largest spa marketing and media company, SpaFinder reaches millions of wellness-focused consumers via Spafinder.com, its award-winning website, and Luxury SpaFinder magazine, the trusted authority on the luxury spa lifestyle. Redeemable at thousands of spas worldwide and available at tens of thousands of retail outlets across North America, SpaFinder Gift Certificates and Gift Cards represent the world's largest spa gift certificate/card program. SpaFinder, the global spa resource, also publishes the annual Global Spa Finder and operates Spa Finder Europe and Spa Finder Japan, two native-language websites showcasing relationships with local day spas, salons, and onsens. Founded in 1986, the privately held company is headquartered in Manhattan.

About Spa Boom:

SpaBoom helps spas take full advantage of their online spa marketing efforts by providing Instant Online Gift Certificate functionality and management, as well as Dynamic Websites. Both offerings meld form and function, combining beauty and elegance with highly effective technology that increases online visibility and, in essence, extends the spa experience for online visitors. SpaBoom helps spas' web sites work as hard as spas do to build their business and boost their bottom line. To learn more, please visit www.spaboom.com.

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