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Bodog's New Domain is bodoglife.com

St. Johns, Antigua (PRWEB) September 21, 2007 -- High stakes, hot women and killer parties in exotic locales - Bodog has always known how to roll. It's all part of the company's play hard philosophy and now it's all part of the Bodog life, as the digital entertainment giant is pleased to announce the launch of www.bodoglife.com

Recently, there have been changes at Bodog concerning the company's domain name. Bodog temporarily used newbodog.com after their root domain was hijacked in a frivolous patent dispute. In an effort to move to a more accurately-named home, the company is pleased to announce bodoglife.com.

"Hey, the world changes, and if you don't change with it, you get left behind. We've been leading the good times for a long time, and nobody will leave us behind," said Calvin Ayre, Bodog's founder. "That said, although the Bodog address is changing the bottom line is: at Bodog, it's business as usual. Same great site, just a new Web address."

Though the domain dispute caused some drama throughout the company, a talented staff of over 1000 people rallied together and maintained the billion dollar business on a strong growth curve during one of the busiest seasons. In addition to debuting the new domains, the company launched a Football Fantasy site, announced the winner of their Bodog Battle of the Bands contest on fuse TV, launched multilingual customer service, had a Bodog qualifier at the final table of the World Series of Poker Europe and put a new season of Bodog Fight into post-production. Phew.

Bodog is still the most trusted place on the planet to get your kicks, whether they be poker, music, mixed martial arts, casino or sports betting.

This is Bodog. This is the life.

www.bodoglife.com. Play hard.

About Bodog Entertainment

Bodog, with its head office located in Antigua, is licensed in the United Kingdom, and Antigua. Bodog Entertainment Founder Calvin Ayre recognized as a world authority on branding in digital entertainment, was featured on the cover of Forbes magazine's best-selling 2006 "Billionaires" issue. Bodog offers a host of entertainment services, including: online gaming (www.bodoglife.com ), which includes Poker, Casino and a host of other gaming products; a fast growing fantasy football site, an international record label a million-dollar band search competition, a publishing division (with an online magazine and blog); and an international television division which produces reality series, such as Bodog Fight and Calvin Ayre Wild Card Poker. For more information, contact Media Relations at pr@bodoglife.com. BODOG is a registered trademark of Bodog Entertainment Group. The Bodog brand is operated for gaming in North America by Morris Mohawk Gaming Group, under license.

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