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The World's Most Comprehensive Online Embroidery Design Shop Now Open--www.myembroideries.com: SVP Worldwide Gives Sewers Access to 17,000 Embroi

HAMILTON, Bermuda (BusinessWire EON) September 17, 2007 -- "SVP Worldwide's market and innovative leadership is increasing the popularity of sewing throughout the world," said Don Fletcher, CEO of SVP Worldwide. "With the opening of myembroideries.com, consumers can find everything they have ever dreamt of embroidering, all at a competitive price and with the support that only the world's largest sewing machine company can provide."

Sewers, notorious for pulling late-into-the-night creativity sessions, can download top-quality embroidery designs and purchase them by credit card any time of day or night.

-- Once on myembroideries.com, consumers may search the entire collection of popular designs or filter their search by price, design type, size or brand.

-- Local sewing machine dealers are identified simply by clicking on a map. The sales credit for site shopping goes back to the local dealer allowing sewers to show brand loyalty and support of their local retailers without ever leaving home.

-- Embroidery designs, available in multi-formats for easy use in all sewing machine brands, can be downloaded to the sewers computer, USB stick, CD or even directly to the sewing machine, if this option is available on the machine.

-- The password protected "My Homepage" allows sewers to see their favorite designs, view their purchasing history, select their favorite dealer and manage their personalized account.

-- When viewing designs, sewers can select their favorite thread brand to view designs in palettes they prefer or access educational helps such as types of needles or proper stabilizer for different fabrics.

"Everyone from the beginning sewer to the advanced enthusiast will find the design they are looking for at myembroideries.com," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "Myembroideries.com is the result of combining the previous leading embroidery web shops into one site that is convenient, inspirational, educational and easy to navigate."

Individual designs available at myembroideries.com range in price from $7 to $30 depending on the brand and size of the design, while collections range in price from $25 to $119. Visitors to myembroideries.com are treated to special offers and design promotions all of which will entice them to add to their design stashes.

About SVP Worldwide(R)

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company's brands view the following websites: www.svpworldwide.com, www.singerco.com, www.pfaff.com, and www.husqvarnaviking.com.

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