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Groove Commerce Launches eCommerce Site for Decorative Hardware Store

Baltimore, MD (PRWEB) September 14, 2007 -- Groove Commerce, an eCommerce website design and development firm, announced today the launch of ATouchofBrass.com, an eCommerce site specializing in decorative hardware products.

Groove Commerce, an eCommerce website design (http://www.groovecommerce.com/what-we-do/ecommerce-site-design/) and development firm, announced today the launch of ATouchofBrass.com, an eCommerce site specializing in decorative hardware products.

Groove Commerce set out to take ATouchofBrass.com (http://www.atouchofbrass.com) to the next level of eCommerce - and that's exactly what they did. They began by creating a more standards based layout, providing A Touch of Brass with a fresh and contemporary design. Behind the new design is an extensive amount of development, including integration with A Touch of Brass's back office software, and an upgrade to the latest version of ASPDotNetStorefront's eCommerce software.

A few other highlights of ATouchofBrass.com's makeover include in-depth eCommerce tracking with Google Analytics, newly optimized pages for organic search, and Groove Commerce's streamlined one page checkout for increased conversions. In using such features, Groove can better understand the who, why, and where of ATouchofBrass.com's audience and ultimately increase their traffic, sales, and conversion rate.

The goal of Groove Commerce with any eCommerce website is to increase their sales and ROI while keeping the eCommerce part simple for their customers. By becoming part of Groove Commerce's

managed eCommerce services (http://www.groovecommerce.com/what-we-do/managed-ecommerce/), A Touch of Brass is better able to focus on their business without having to worry about the technical aspects of operating an eCommerce website.

As a boutique eCommerce consulting firm, Groove Commerce provides a suite of services to online storefronts including eCommerce website design and development, managed eCommerce consulting, search engine marketing, pay-per-click (ppc) advertising, and web analytics consulting. Groove Commerce is based in Baltimore, Maryland, and provides eCommerce solutions to businesses nationwide. They can be found on the web at http://www.groovecommerce.com

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