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Conversion Rate Experts Becomes Europe?s First Google Website Optimizer Authorized Consultant

Rugeley, UK (PRWEB) August 21, 2007 -- A company that applies rocket science to marketing has taken an unconventional route to becoming the first ?Google-authorized consultancy? outside the USA for Google?s new free Google Website Optimizer? service.

At the beginning of 2006, internet marketing expert Ben Jesson believed that the industry-leading websites of his employer, www.mobalrental.com and www.mobell.co.jp, could not be improved upon. Then a chance conversation with his colleague Dr Karl Blanks, a former Cambridge rocket scientist, led to the creation of a new system for increasing a website?s profits, using scientific tools. Over the following 18 months, the company?s sales nearly went through the roof (well, through the ceiling -- see their wall chart), increasing from £1.7m ($3.1m) to £9.7m ($18.5m).

In December 2006, Jesson and Blanks started a consultancy company called ?Conversion Rate Experts? (CRE). They did so by launching, from their bedrooms, a website (www.conversion-rate-experts.com) that contained a single-page article. The article, which was supposedly written by a cartoon squirrel, revealed some of the techniques they had been using. Thanks to viral websites like Digg, it immediately became the 3rd-fastest-growing website in the world (see screenshot from Alexa.com), getting more visitors than tesco.com and easyjet.com (see graph).

The following day, they were surprised to receive a phone call from Google. They have now accepted Google?s invitation to become the only European consulting partner for Google?s new Website Optimizer service. CRE?s services include a free course on Google Website Optimizer, which can be downloaded from www.conversion-rate-experts.com.

Dr Karl Blanks and Mr Ben Jesson make for a lively interview. To arrange an interview, call Dr Blanks on 0207 1933 696 or 07715 809444.

Google and Google Website Optimizer are trademarks of Google Inc.

Contact:

Karl Blanks

0207 1933 696, 07715 809444

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