10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do the selling. This short article will give you some pointers about writing good webcopy. You must know your target audience. How old are they? are they married? single? professional people? etcYou must know your product or service inside out. From this knowledge you will be able to list all the features of the product and from the features all the benefits. You sell by quoting the benefits - NOT the features.You must be able to come up with a Unique Selling Propostion (USP)- that is the outstanding reason or benefit why your product or service is better than your competitors.You must know what your Most Wanted Response is (MWR)- i.e. do you want your visitor to order your eBook, or join your newsletter,or download a free report?Your ability to write good, interesting headlines may be critical to your success. It is said that 8 out of 10 visitors will only scan your headline and if it doesn't interest them, they click away. Tests have established that one headline can be 18 times more successful than another headline.For your body copy you could discuss a problem (which your product or service will solve) or tell a story. We all like to read stories - don't we? Use small words and small paragraphs. Write as if you are telling your best friend something she/he is desperate to know.Use plenty of white space as this makes your text easier to read.Place your guarantee in a prominent position - don't hide it in a PS at the bottom of your webpage.Be clear what it is i.e. 30 days no questions asked, or maybe 90 days...Whatever it is, make sure that your visitor knows about it.Testimonials must also be placed near the top of your webpage as this can give greater credibility to your product or service.Be precise when you get to the close and you're asking for your MWR. Make sure your visitor knows exactly what to do.So you have written your webcopy and it's not as successful as you hoped.What do you do then? You change something - I would change the headline first and track the results. If it is still unsuccessful then change the headline again and track the results. Change and track until you have the winning combination. The short version of the Coywriters Formula is : A. for attract i.e. get your visitors attention I. for interest i.e. keep their attention
D. for desire i.e. make them want your product or service.
A. for action i.e. get a response - get your Most Wanted Response!
As you visit websites look for eye-catching headlines or phrases which interest you. Look keenly at the subject lines of emails even spam! When something impresses you, make a note of it in a "swipe file". This is a file where you can turn for inspiration when the ideas are not comimg. About The Author Written by Joe McHenry 2003 All rights reserved. To find other tips, advice, together with tools and resources to help your web marketing business visit http://www.affiliate-resources.net
|
 |
 |
 |
MORE ARTICLES:
Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...
Web Site Owners Learn SEO (Search Engine Optimization) to Improve Search Engine Rankings
Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings.
Getting Search Engine Traffic - The Best Ways Of Attracting Search Engine Traffic
How To Get Search Engine Traffic To Grow Your Business
Google Adsense-"Explode Your Google Adsense and Affiliate Commissions through Niche Blog Content Sites
The overwhelming majority of the population has no clue what Google Adsense is and doesn't understand that Google and the site owner make money when they click on an ad. Now, lets say that from all of the people visiting your site from the link embedded in your articles resourced boxes, only one person a day actually clicks on an Adsense ad. When you start using Word press to build your Adsense websites, youll soon discover what I mean.
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.
Google Adsense - Adsense affiliate marketing!
When you start using Word press to build your Adsense websites, youll soon discover what I mean. Stop trying to convince them that you didnt use MFA (Made for Adsense) sites. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense.
Finding Keywords to Build Your Web Site Traffic
What are web site keywords and how do I go about finding keywords that will work for me?You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.Web sites revolve around traffic.
New Traffic Building Tool For Google Adwords
Google AdWords developers recently began activation of a tool that eliminated many of the barriers to breaking the code for performance improvement. A new tool just leaving the beta testers is promising huge income....and potential controversy.
Search Engine Program Guarantees Free Number One Web Search Rankings For All Sites
Kazazz seeks to solve the low search engine rankings problem with new program.
Using Google Adsense search feature for affiliate marketing
Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.
Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about.
How to Design a Search Engine Friendly Web Site
Many web site designers don't design their sites for the
search engines. This is a huge mistake because they miss
out on attracting lots of free traffic.
How affiliate marketers can turn regular traffic into Google Adsense friendly traffic
If you've been running AdSense ads on your site for quite a while and you feel that you aren't making as much cash as you could, in 99.99% of cases you're right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.
Google Adsense: What Is Google Adsense For Search
Google Adsense for Search is different than Adsense for Content but it is just as important to your earning power with the Google Adsense program.
Google Adsense Program Is A Popular Web Advertising Program
Google Adsense program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.
|