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RegiSoft & YooMedia Intent to Offer Advanced Mobile Marketing Solutions

Tel Aviv, London (PRWEB) July 18, 2007 -- RegiSoft, a leading provider of professional mobile media services and technologies, and YooMedia, one of the UK's fastest growing interactive entertainment companies, signed today a Letter of Intent through which the two companies will form a strategic partnership to offer advanced mobile marketing solutions in the UK.

Under the terms of the agreement, YooMedia will deploy RegiSoft's World Trade Server? in the UK. Using RegiSoft's award-winning mobile media platform YooMedia will be able to enhance its offering to brands, retailers, advertisers and advertising agencies, and its solutions such as personalized mobile marketing campaigns, interactive service, mobile tickets, mobile coupons, personalized content distribution and more.

The World Trade Server? enables sophisticated personalization and data mining features. These tools will enable YooMedia to tailor innovative campaigns for its clients. The proven stability of the World Trade Server? will grant YooMedia with the capacity to handle high message volumes and peaks, which is necessary to manage interactive services for TV campaigns and large scale events.

Through its co-operation with YooMedia, RegiSoft will strengthen its presence in the United Kingdom, Europe's most advanced market for mobile interactive services and cradle to groundbreaking mobile marketing campaigns. Partnering with YooMedia, RegiSoft's innovative mobile media solutions will be proposed to YooMedia's customers among which there are well-known brands such as Nestle, Vodaphone, Hardy's, L'Oreal and Budweiser.

"Being one of the fastest growing interactive media company, YooMedia is looking to evolve our platform and extend our portfolio of interactive mobile services and create ever more innovative campaigns and services for our customers," says Neil MacDonald, Group Managing Director at YooMedia. "With RegiSoft we found a partner with highly developed expertise in mobile media, offering one of the most sophisticated platforms in the market."

Gady Shlasky, RegiSoft's CEO, adds: "We are excited about this partnership. Interactive TV and entertainment is a growing market and our partnership with YooMedia will enable us to extend our activities in this field. We are impressed with YooMedia's creative campaigns and solutions and are happy to serve as their technology provider."

About RegiSoft

RegiSoft is a technology provider and developer of innovative VAS solutions for the mobile marketplace. Its flagship product, the World Trade Server? is a middleware platform that links businesses with their customers through the mobile network infrastructure. RegiSoft solutions address the various business needs of network operators, service providers, retailers, vendors and media, looking to deploy new mobile services to create alternative sources of revenue and to interact with their customers with personalized solutions to suit their needs and requirements.

To complement the World Trade Server? middleware, RegiSoft has developed end-to-end mobile application solutions such as mobile marketing, interactive services, mobile loyalty programs, personalized mobile content distribution, mobile ticketing, mobile surveys and mobile parking - among others.

About YooMedia

YooMedia plc is one of the UK's leading interactive entertainment content and service providers. It conceives and delivers interactive content with which brands can engage and secure transactions from their consumer base. This activity takes place across and can integrate multiple platforms, including interactive television, the web and mobile phones. The Company's client base includes broadcasters & content owners; brand owners and advertisers; gaming operators, and retailers and service providers.

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