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Google's Universal Search: New Oneupweb White Paper Addressing Challenges; Offering Guidance

Traverse City, MI (Vocus) July 17, 2007 -- Oneupweb released today Cashing In on Universal Search: Questions Needing to be Asked, Answers You Need to Know (http://www.oneupweb.com/landing/ould/univ_search/index.htm); a white paper providing a comprehensive look at how Google's Universal Search model is likely to impact internet searches and why online marketers need to respond -- and do so fast.

Universal Search differs radically from Google's previous "vertical search" model. A single Universal Search result may include images, videos, blogs, maps and news stories. In the past, these results would require separate searches within Google's vertical directories (Google News, Google Images, Google Blogs, etc.).

"It's a whole new world out there," says Oneupweb CEO Lisa Wehr. "Universal Search will impact search positions, website design, content, and optimization efforts dramatically. Early adopters will have a distinct advantage. I can't stress enough -- the time for marketers to act is now."

Although Google began gradually rolling out Universal Search in select regions on May 16th, the impact is already being felt. The white paper points to two instances where search rankings for business websites have been affected. Software company, Hillary, Inc., has been bumped lower in search results by the varied blogs, videos and news stories pertaining to Hillary Clinton. And tube and machinery company uTube's uphill battle with behemoth YouTube appears even more daunting -- prompting some surprising and creative solutions.

"uTube is turning the proverbial lemons into lemonade by selling paid advertising on their site targeting the YouTube demographic," explains Wehr. "This is an excellent example of the type of 'out of the box thinking' and integrated responses marketers will need to be initiating."

The new Oneupweb white paper not only outlines how Universal Search works, it details some of the likely benefits of -- and pitfalls to Google's new online search initiative. The paper poses the questions that marketers should be asking now and in the months to come, offering possible answers and actionable advice.

"We're monitoring our clients' positions in Google quite closely," observes Wehr. "And we're exploring both existing and entirely new social media marketing tools to help them respond." Earlier this year, Oneupweb added social media marketing services to its existing natural and paid search capabilities, along with the research tools and proprietary analytics software to track and improve any and all online marketing campaigns.

Oneupweb will continue to observe and analyze the impact of Google's Universal Search on client site performance. This information and new data will be compiled into series of industry articles and case studies in coming months.

Oneupweb's latest white paper, Cashing In on Universal Search: Questions Needing to be Asked, Answers You Need to Know, can be accessed at OneUpWeb.com (http://www.oneupweb.com) where a complete listing of white papers and podcasts is available free of charge.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List three years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog named StraightUpSearch.com and produces One for the Money, an informative podcast series available on iTunes and OneUpWeb.com. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit OneUpWeb.com.

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