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Acquity Group Selected by Sigma-Aldrich to Implement New Global Web Content Platform

Chicago, IL and Kansas City, MO (PRWEB) July 17, 2007 -- Acquity Group (www.acquitygroup.com), a leading provider of business and technology solutions that optimize business performance, is pleased to announce it has been selected by Sigma-Aldrich (www.sigmaaldrich.com) to implement its newly acquired Day Communiqué Web content management system for the company's global Web site. Sigma-Aldrich (Nasdaq: SIAL) is a leading $1.8 billion life science and high technology company with headquarters in St. Louis, MO.

Acquity Group will provide Sigma-Aldrich expertise for the installation, customization and deployment of its new global content management platform. The Web site's re-launch will offer Sigma-Aldrich gains in internal IT efficiencies, functional end-user enhancements and effective internal distribution of content ownership and administration.

"It is increasingly critical for companies to control their online presence, particularly in the rapidly changing world of life science. We're pleased to be able to provide Sigma-Aldrich with enhancements they need to communicate their dynamic and innovative product offerings to the world," said Rick Nash, Director of Acquity Group's Kansas City office.

"Sigma-Aldrich selected Acquity Group because of their demonstrated expertise with Enterprise Web Initiatives. Acquity's team will provide Sigma-Aldrich the capability to more efficiently manage and enhance our site," said Doug Wagner, Manager of Enterprise Content Management at Sigma Aldrich. "We look forward to working with Acquity to further strengthen our newly acquired technology."

About Acquity Group

Acquity Group is shaping the way technology is used to extend the most recognized consumer brands in the world. Acquity Group's innovative digital strategy, interactive marketing & design and powerful IT planning & execution services are the choice of many leading brands including United Airlines, General Motors, Kohl's, Motorola, Shimano and Burton Snowboards. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA, Overland Park, KS, Scottsdale, AZ and Dallas, TX.

For more information, visit www.acquitygroup.com.

About Sigma-Aldrich

Sigma-Aldrich is a leading Life Science and High Technology company. Its biochemical and organic chemical products and kits are used in scientific and genomic research, biotechnology, pharmaceutical development, the diagnosis of disease and as key components in pharmaceutical and other high technology manufacturing. The Company has customers in life science companies, university and government institutions, hospitals and in industry. Over one million scientists and technologists use its products. Sigma-Aldrich operates in 36 countries and has 7,600 employees providing excellent service worldwide. The Company is committed to accelerating its Customers' success through leadership in Life Science, High Technology and Service. For more information about Sigma-Aldrich, please visit its award-winning Web site at www.sigmaaldrich.com.

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