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MERGE Rx Announces Launch of New Web Site www.MERGERx.com

Toronto, ON (PRWEB) June 27, 2007 -- MERGE Rx (www.MERGERx.com), a provider of pharmaceutical marketing solutions, announces the launch of its new Web site. With extensive experience the experts at MERGE Rx provide an invaluable tool to help Brand Managers and Marketing organizations in pharmaceutical organizations effectively improve interactions with the medical community.

"The launch of MERGERx.com represents our ongoing commitment to developing industry leading solutions for pharmaceutical companies. The MERGE Rx solution represents the next generation of detailing solutions" says Ian Ross President of MERGE RX. The new MERGE Rx site recognizes that the landscape has changed in the pharmaceutical market. The new site recognizes issues such as quality of interactions, as well as key opinion leader (KOL) management and how to effectively manage your marketing mix.

Marketing organizations are facing different challenges, and MERGE Rx invites your organization to submit your biggest pharmaceutical marketing challenge at www.mergerx.com/feelinglucky.

"This is an exciting time; the new MERGE Rx site will be the launching pad for many new initiatives: the launch of our ongoing educational series (www.mergerx.com/landscape), the upcoming MERGE Rx Blog (http://blog.mergerx.com) featuring opinion leaders from across the industry and the upcoming latest release of MERGE Rx Version 3.0" says Joseph Puopolo, Director of Marketing at MERGE.

MERGE continues to come up with industry leading solutions and techniques to improve non-personal selling though their multi-channel marketing platform.

About MERGE Rx:

MERGE Rx uses the web in ways you never thought possible - communicate, share, and drive business. The only limitation is how big you dream. Define your biggest marketing challenge and let our team show you a world of possibilities.

MERGE Solutions is a dynamic company that assists pharmaceutical organizations achieve broader interaction with the physician base. While traditional interaction methods are becoming less effective, MERGE Rx goes beyond the traditional approaches. MERGE Rx drastically improves the quality and duration of interactions with physicians, Key Opinion Leaders (KOLs) and other medical professionals. MERGE Rx provides multiple offerings such as a self directed detail or interactive e-roundtable discussions to foster greater collaboration and communication. MERGE Rx goes beyond the traditional offerings by capturing and reporting all interactions in a centralized database while aligning those results to marketing activities.

MERGE Rx delivers personalized messaging based on customer segmentation, thereby increasing the productivity and performance of marketing efforts. Whether your organization is launching a new brand or executing a tactical campaign, MERGE Rx's integrated analytics allow for real-time reporting to observe and respond to activities before they become trends. MERGE Rx ensures you maximize profits and while increasing interaction within your target market.

MERGE Rx is a http://www.MERGERx.com) brand.

">MERGE Solutions merge-solutions.com (http://www.MERGERx.com) brand.

Press Contact:

Joseph Puopolo, Director of Marketing, MERGE Rx

PHONE: 416-588-9011 ext. 222

E-MAIL: joseph.puopolo(at)merge-solutions.com

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